Moores Pasties

Moores Pasties is a family-run bakery in Exmouth who are well-regarded not only for their namesake pasties but also their unique doughnuts andhome delivery service. They've sold online for a long time, but their old website was quite difficult to navigate and inconsistently styled, as well as suffering from issues with site optimisation due to the complex back-end setup for managing their home delivery service.

Drawing on the generations of history that the business is built upon, I created a new design bringing made to display the buiseness as the established and high quality brand it is. I brought in their traditional colour scheme of burgundy and cream more extensively than they'd been used before to give the site a more visually distinct look while also keeping the refined, hand-crafted feel that the business has always fitted.

This project was completed as part of my employment for Abundant Fish, intellectual property rights belong to that company.